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Arizona State University Brand and Design Guidelines

If you are affiliated with Arizona State University, you were probably given our name as one of the contracted suppliers for printed t-shirts and apparel! We are ASU experts and are here to assist you with your order from start to finish. To help you get started, here are a few helpful details about the design process.

There are two ways to approach creating your design:

  • 1) The "do it yourself" approach by using our online Design Studio to upload your logo, add text, and/or clipart.
  • 2) Email us at with your design details and any art files you have for our team to create the design for you.

We are required to submit all ASU-affiliated orders to CLC (Collegiate Licensing Company) for approval. We may refer to them as "ASU licensing" to eliminate confusion since we've found that not everyone is familiar with "CLC" as a reference. Their decisions on approving or denying submissions are based off of the standards set by the ASU Trademark and Licensing Department:

What this means for you: If your design has ASU, Arizona State, Arizona State University, Sparky, the Pitchfork, the ASU Sunburst, or any other logo or text related to ASU, it must be approved by CLC before we can print the order. You can view ASU's full guidelines here: 

Don't Get Denied!

The following design elements are sure to be declined by CLC:

• Alteration of the pitchfork

• Misuse of trademarks and/or licensing

• Alcohol references

• Inappropriate language or gestures

• Misuse of official colors -

• Printing the logos smaller than 5/16 of an inch

Turnaround Timeframe: guarantees a standard turnaround time of 10 days for printed apparel and a minimum of 2 weeks for embroidered items. If your design needs approval by ASU CLC, it could take up to 5 additional business days to complete your order. Unfortunately, we have no control over how quickly CLC approves or denies designs. We recommend planning 2-3 weeks in advance in case changes are required. We do our best to accommodate rush orders, which can be evaluated on an as-needed basis. 


Tags: ASU, college, collegiate, license, licensing, trademarks, fork em, forks up, devils, fear the fork, sun devils, CLC, arizona state university, branding, designing, guidelines, requirements

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